Ensure you keep the momentum going!

Some content ideas to get your started

• Mockups of a standalone print
• Mockups in a frame on a wall
• Close-ups of detail
• Unpacking photos with your artwork – use packaging material like bubble wrap and postal tubes etc to support the image and shout about the fact “My prints have landed! Head over to @DROOL_art to grab yours”
• If if a friend has a 35mm camera, do a super quick, nothing glamorous photoshoot with a friend and post photos throughout your campaign
• If people who have brought prints tag you on socials, share this on your feed or story, as it's one of the best ways to add credibility to your campaign, and to get people buying, especially in your follow up campaigns

Where to find great mockups

• Format Mockups
• Mockup Maison
• Bendito Mockups

Tip: These days everyone is looking for authentic content to share, including magazines and blogs. Try tagging some relevant magazines and blogs in your posts to see if it gets their attention. This is most effective if your artwork tells a story or has a connection, so try and get this across in the caption

Utilise stories

If you're not already, Instagram and Facebook stories should definitely be something you use in your momentum strategy. Statistically more and more people are viewing stories and it's an easy, quick way to create content and show your followers your personality. Also, every time you post to your story your account is visible at the front of the stories queue in your followers' app, so spreading several story post out throughout the day can keep your content in front of your audience for longer. Plus, saving your stories as 'Highlights' are quick and easy and are one of the first things a user would see when viewing your profile

Count down

If you're running a limited edition campaign and you're selling out, use this to your advantage. Creating a sense of urgency works amazingly, as people don't want to miss out. So it really helps convert any people that were undecided or were waiting to buy. The following approach works really well, but it depends on the number of editions in your campaign, so adjust accordingly. For 100 prints:

• Post when 50% have sold
• Post when 10 are left
• Post when 5 are left
• Post when 3 are left

Tip: To reduce bombarding your feeds with lots of posts of a countdown, you could use stories. As the less slick and quick creation of insta stories allows you to post more informally about it, plus the 24hour lifespan of a Story means you won’t have a ton of count- down posts on your feed. Though, even if you do, you can always use the ‘archive’ function to clean up your feed after a count-down

Post-campaign

Now that you’ve either sold out of your print or you’re looking to add a new print to your collection, then it’s worth analysing what went well and what didn't go so well before cracking on. In the meantime, you should keep posting content to your followers’ of any purchases they have made

Follow these tips and you’ll be in a great position to kill it! Not only will you grow your audience, make new followers who will support you for you and, ultimately, make money selling art prints. Tag @drool_art when posting to Instagram and Facebook and we’ll shout about your campaign