Start by planning your launch

From supported artists, museums and galleries to sell thousands of fine art prints, we’ve seen what key factor can make or break a campaign...and how it can always be traced back to the planning and execution of it. Best of all, it doesn't have to take weeks of planning and loads of money either. Many achieve great success by just applying a little creativity and following some simple steps

 

So we’ve put together a blueprint of the steps to follow to effectively start your killer art sales campaign, without the need for a crazy amount of effort or upfront costs

 

Tip: Create content for different post types – utilise Facebook and Instagram stories, carousels and video content

 

STEP 2: Plan ahead

Use a calendar on your phone or laptop, or better yet, use a free social media scheduling tool like Buffer or HootSuite to plot when you're going to post your content. This way you can easily decide what imagery you want to use, pre-write the captions and decide on any hashtags upfront. This will save you a lot of the effort down the line, trust us!

 

STEP 3: Have your artist referral link at the ready

Once your artwork goes live, we’ll email you an artist referral link. So make sure you plan to use this instead of a regular URL link, as this code is unique to you and tracks the sales you generate, which in turn enables us to give you 90% of the profits

 

The way it works is - it uses clever cookies to track when people click the link and make purchases. Even if someone clicks your referral link, browses your artwork, but then leaves the DROOL site and doesn’t buy anything that time around. If they return after a few days or weeks to buy something without coming directly from your link this time around, the purchase will still be tracked as yours (so long as the person uses the same browser and hasn't clearing their cookie history). So put this link anywhere and everywhere, as it should be the link you use when shouting about your artwork for sale in your social media bio, on social posts, on your websites, in email comms and anywhere else you can think of

 

STEP 4: Embrace the power of superfans

It's likely there's a group of fans and followers that consistently like, comment, share and talk about your work. These are the most likely people to eagerly promote and buy your work, as they are already interested in you and your work. You can engage with them presale and start creating some hype around getting their hands on your artwork. You can even keep them in the loop to ensure they are the first to hear when they go on sale. Or if you think they'd appreciate a little early-bird discount, we can sort out discount codes, just reach out to us

 

STEP 5: First post - Pre-launch teaser

You want to tease the sale of your print on social media to generate some hype. It's a great opportunity to let your audience know a bit about what you're up to...but don't give too much info away....save it for the grand launch. Create the sense that your print going on sale is something that people shouldn’t miss and it's an opportunity for them to be a part of something special. We recommend posting 2-3 days ahead of launch. Tell them exactly where and when your artwork will be available

 

 

STEP 6: The grand launch

This is it, you're artwork is now live, so you want to reach out to everyone and anyone, via social media, your website and email comms. You want to ensure it's both impactful and informative, so use an image that clearly showcases your artwork and written details that include:

 

• Details on the actual artwork
• The quality of the giclée print and handcrafted frames
• Edition numbers (if applicable)
• Price
• Details on where to buy and most importantly, a link