Paper type
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Process & materials
In this guide, we’ll break down the following topics:
Topic 1
The #1 rule you need to consider
If someone asked us what the one and only thing to consider when buying art is, we’d say ‘buy what you love’. Trust your instinct and buy for the reason that you really like it. It’s that simple. You might decide that a particular artwork represents your style or personality, or it evokes an emotion or feeling when you look at it…. Or you might not be able to describe why you love it - and that’s fine. At the end of the day, it’s your money, your style, your home, and your choice. So what’s the point in buying something you don’t dig?
Art comes in so many forms and is expressive by nature, so picking art you like and displaying it around your home makes for a powerful statement
Topic 2
Keep it fun kids
Choosing art prints to buy should be a really fun experience, but sometimes people overthink or stress about it. Art is about taste and personal opinion, so we think you’ll always be happiest when you buy art that speaks to you. As it’s more than a decoration, once hung it’s going to be something you see often and should raise your spirits
Topic 3
The biggest misconception
When buying art, people wrongly presume you need to know what you’re looking for. But in fact, it’s better to go into it without any preconceptions. The main thing you want to look for is a strong response or feeling of connection with an artwork. Once you find this you can always go deeper and look into the medium or artist
Understand why you like certain art
STEP 1
Grab a pen and paper and then take some time to look at the artwork… and I mean properly stare at it
STEP 2
Write down what you love about it
To help stimulate those creative juices, ask yourself things like: is it the colour I love? Or the content? Or the medium? What does it mean to me or to the space? Does it reflect my likes and interests? Or is the love more abstract and it’s the style that resonates with me?
STEP 3
Don’t over-think this exercise, it could be something super simple, like, “The air and trees in that photo look so fresh and it makes me happy” or “That colour of orange makes me feel positive and uplifted”
STEP 4
This is perfect for both new buyers and experienced collectors. Work through your answers (and you can repeat this process by analysing more artworks) and you’ll start to identify trends or patterns. This is where you can take your findings and hunt for other artworks to buy. Finding and buying art should now be much simpler as you can use your results to refine and filter your search
PRO TIP: need a helping hand choosing artwork? Check out Your Style Edit, which are artworks that are recommended to you based on other artworks you’ve been looking at. The more you browse our store, the smarter it gets
Start shopping
No matter how little you know about art, if you see something you love, buy it, then make it fit within your interior. All too often, people think it’s a necessity to overthink how an artwork will suit their interior or a particular spot. But speaking from experience, we know that if you love it, there will always be a place for it. If it isn’t working where you envisioned it, you may need to move it to another wall or room. You’ll be surprised at how different an artwork looks when viewed from a different angle or perspective
