Art is often associated with a rarefied existence, removed from the mundane lives of everyday people. However, an appreciation of and emotional response to creativity is integral to the human condition. It might not take the same form for everyone, but it is there. That is DROOL's mission: making art available to anyone who wants it through high-quality, contemporary art prints at affordable prices.
DROOL is changing the narrative around art buying, proving that art can be inclusive, sustainable, and exciting. DROOL attracts people from all walks of life by supporting emerging artists and using eco-friendly practices. These values resonate with a diverse audience, making DROOL a favourite platform for those who seek to connect with art in a meaningful way. Here are eight types of people who will find themselves drawn to DROOL’s carefully curated art prints—each for their own compelling reasons.
1) The Art Lover on a Budget
Perhaps the biggest fan of what DROOL is trying to accomplish is the art lover who can’t afford expensive original pieces. DROOL gives you options if you love art but can't justify spending several months’ worth of rent on an art piece. The art prints we offer are within reach of most budgets, so you can bring home one or two that speak to your personality and taste without breaking the bank.
2) Beginner Art Enthusiasts
Are you an art newbie who has no idea how to start collecting? Art prints are an excellent choice for beginners who are unsteady on their feet. It allows them to dabble in different genres by contemporary artists in their journey to define their tastes. DROOL has curated a selection of artworks that elicit different responses, allowing would-be enthusiast to dip in their toes and learn more about the vibrant world of modern art.
3) Supporters of Emerging Artists
When you purchase an art print from DROOL, you're not just acquiring a piece of art—you're supporting grassroots talent. Those who champion independent and emerging artists will appreciate the platform that DROOL provides to showcase their work. Every print sold helps these creators reach a broader audience and make money from their creative efforts. It’s a win-win for buyers and artists, fostering a community where talent is nurtured and celebrated.
4) The Eco-Conscious Shopper
Many consumers today put a premium on eco-friendly products, making them the perfect customer for DROOL. One of the things our platform commits to is protecting the environment through sustainable practices. We use FSC-certified paper and eco-friendly inks to produce our art prints. We also offer framing options made with sustainable materials. Additionally, we maintain print labs in or near the markets we serve, including the UK, the US, Europe, and Australia. Since we produce our prints as close to our customers as possible, we also eliminate the need for long-distance shipping, significantly reducing our carbon footprint. Art lovers can shop guilt-free, knowing their purchase supports eco-friendly practices.
5) Interior Decorators and Homeowners
A person’s living space is a reflection of their personality, and nothing validates that quite like the right art. Whether shopping for a client or yourself, DROOL’s diverse selection of art prints caters to every style, whether you’re creating a serene ambiance or making a bold statement. With so many options, you can easily find the perfect piece—or pieces—to elevate your home.
6) The Statement Maker
Nothing starts a conversation faster than a striking art print boldly displayed in the living room, office space, or business. It highlights the owner’s unique taste, style, and personality in the most effective way. DROOL's collections are an excellent source of inspiration for people who want to say they matter without saying they matter. Our curated selection of contemporary prints can help turn heads as they are designed to stand out.
7) Gift Shoppers
Finding just the right present for a loved one or someone who has it all is often an exercise in futility. The struggle is real, but DROOL offers a solution. Among our collection of contemporary art prints, there is sure to be one that will strike a chord. Art, after all, is a personal statement. The print you choose reflects how you feel about the giftee more than their personality, so you can never go wrong. Gifting an art print feels meaningful, whether for a birthday, anniversary, or housewarming.
8) Business Owners and Professionals
Have you ever wondered why most business places have artwork on their walls? The main reason is that a bare wall looks, well, naked. Artwork transforms these commercial spaces in subtle but effective ways. DROOL’s prints are an excellent choice for businesses, from offices and coworking spaces to hotels and restaurants. The art prints add colour and character, creating an inspiring atmosphere for employees, clients, and customers. At the same time, buying them supports emerging artists, a guaranteed reputation booster.
Art for Your Sake
DROOL‘s value proposition goes beyond the typical art-buying experience. Our platform uplifts emerging artists and creates a unique space where art becomes accessible to all. Our dedication to breaking down elitism in art resonates with a broad audience, from art novices to seasoned collectors.
Additionally, our eco-friendly practices and local production model align with modern consumers' priorities, offering a guilt-free way to enjoy beautiful artwork. Whether purchasing for yourself or as a gift, DROOL ensures your experience is seamless, sustainable, and inspiring.
Take the opportunity to connect with contemporary art in an affordable, meaningful, and sustainable way. Your next masterpiece is just a click away!
