Art has the power to transform spaces and enrich lives, yet it often feels out of reach for many. Democratising access to art means breaking down barriers that prevent people from encountering and owning beautiful, thought-provoking pieces—and there are plenty of reasons to do so. People who surround themselves with art on a regular basis often feel mentally healthier, more creative, and more inspired. Likewise, active engagement with art and other creative products doesn’t just give rise to aesthetic pleasure but also fosters a deeper connection with culture and humanity.
At DROOL, we are dedicated to making contemporary art accessible to everyone. Our business model is built on the belief that high-quality art should be affordable and available to all, not just a privileged few. We support emerging artists and offer a diverse range of artworks to ensure that there is something for every possible customer, regardless of their personal taste or budget. Our values focus on sustainability, quality, and community support, all of which reflect our commitment to both the artists we represent and the customers we serve. Let’s explore how our platform is bringing art into more homes and making it a part of everyday life:
Diverse Choices from Emerging Artists
Imagine stumbling upon a piece of art that speaks to you, created by an artist who is just beginning to make their mark on the world. At DROOL, we curate a wide range of art prints and posters from independent and emerging artists, and the result is a fresh and unique collection. Our aim is to support the artists in gaining exposure while also providing customers with access to original works that they might not find in mainstream galleries. Our platform is a treasure trove of creative expressions waiting to be discovered, and we’re confident in our diverse selection’s ability to capture a wide range of tastes and styles.
Fair, Affordable Pricing
Finding affordable art that doesn’t compromise on quality can be a daunting task. DROOL addresses this challenge by implementing a pricing strategy that brings high-quality art within reach of a wider audience. We offer both unframed and framed options for customers to choose from according to their budget. Our customers can also rest assured that we don’t offer these accessible prices at our artists’ expense. All the creatives we work with earn the financial rewards they deserve, without the risks and overheads of marketing and selling their art on other platforms.
High-Quality Reproductions
There’s nothing quite like seeing a high-quality print up close, where every detail and colour comes to life. At DROOL, we make it possible for art lovers to own stunning pieces that stand the test of time, without needing to purchase expensive originals. We use giclée printing on premium archival paper to create vibrant and long-lasting reproductions. This technique produces museum-grade quality prints that fully capture the spirit of the original artwork.
Customisable Options
Picture this: you're decorating a new space and want artwork that perfectly reflects your vision and expresses your personality. DROOL makes this possible by offering a variety of sizes and framing choices that customers can use to personalise their purchases. Whether you prefer a minimalist look with sleek black frames or a more natural aesthetic with wooden finishes, there are options to suit every preference. This flexibility ensures that art buyers can find pieces that both align with their personal tastes and fit seamlessly into their living spaces.
Educational and Inspirational Tools
Those new to the art world may find the process of understanding and appreciating art daunting. DROOL provides a wealth of tools and resources to make art less intimidating and more engaging. For instance, we offer educational content and inspiration through our website and social media channels, and we hope these can help to demystify art and encourage a deeper appreciation for the works we offer.
Convenient Online Ordering Process
Convenience is key for many aspects of life in the digital age, and shopping for art should be no exception. DROOL's user-friendly website makes it easy to browse, select, and purchase artwork from the comfort of your home. With detailed product descriptions, high-resolution images, and a seamless checkout process, buying art online has never been simpler. Plus, our global shipping options ensure that no matter where you are, you can access and enjoy beautiful art without being hindered by geographical barriers.
Commitment to Sustainability
We at DROOL understand that consumers today are concerned with environmental issues and appreciate sustainable business practices. We take care to use FSC-certified woods for our frames and 100% acid-free materials to prevent damage and discolouration over time. Our frames are also sealed with UV-protecting glazes, which extend the longevity of the prints while also minimising environmental impact. These efforts bring us into alignment with the values of modern buyers who are conscious of their ecological footprint.
Art has the power to enrich our lives in countless ways, and at DROOL, we are dedicated to making it accessible to everyone. By combining quality, affordability, and sustainability, we strive to democratise art ownership and bring creativity into everyday spaces. Embrace the opportunity to fill your life with inspiring art that reflects your values and style.
